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Manuscript/Mixed Material Functions of a Public Relations Counsel.

About this Item

Title

  • Functions of a Public Relations Counsel.

Names

  • Bernays, Edward L.

Created / Published

  • Metropolitan Life Insurance Company, New York, 1928

Headings

  • -  Advertising
  • -  Public relations
  • -  Metropolitan Life Insurance Co
  • -  Manuscripts

Genre

  • Manuscripts

Notes

  • -  Mimeographed, bound typescript on peach-colored paper of a Metropolitan Life Insurance publicity piece summarizing interviews with "the two most prominently mentioned public relations counsels in New York," Ivy Lee, represented by T. J. Ross, Jr., manager of the New York headquarters, and Edward L. Bernays. Each discusses what he does for clients. Among the chief clients of Ivy Lee are John D. Rockefeller, Sr., Bethlehem Steel, Armour & Company, and the Pennsylvania Railroad. The typescript offers extracts from Bernays's 1923 book, Crystallizing Public Opinion. At the end of the typescript is a "Bibliography on Public Relations, 1922 to June 1928, Compiled by the Library [of] Metropolitan Life Insurance Co., June 26, 1928," which particularly focuses on the railroads and public utilities. Container 6 of the Bernays Papers (Folder: Ivy Lee) contains 1927 and 1928 correspondence between Bernays and Ivy Lee. Entire folder selected: 50 pages.

Call Number/Physical Location

  • Miscellany, 1886-1963. Container 507: Printed Matter, 1904-1931
  • Folder: Printed Matter, 1928-1929

Source Collection

  • Edward L. Bernays papers.

Repository

  • Manuscript Division

Digital Id

Online Format

  • image
  • pdf
  • online text

IIIF Presentation Manifest

Rights & Access

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Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Bernays, Edward L. Functions of a Public Relations Counsel. Metropolitan Life Insurance Company, New York, 1928. Manuscript/Mixed Material. https://www.loc.gov/item/mss12534_19/.

APA citation style:

Bernays, E. L. (1928) Functions of a Public Relations Counsel. Metropolitan Life Insurance Company, New York. [Manuscript/Mixed Material] Retrieved from the Library of Congress, https://www.loc.gov/item/mss12534_19/.

MLA citation style:

Bernays, Edward L. Functions of a Public Relations Counsel. Metropolitan Life Insurance Company, New York, 1928. Manuscript/Mixed Material. Retrieved from the Library of Congress, <www.loc.gov/item/mss12534_19/>.