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Film, Video How to Make a Brand

About this Item


  • How to Make a Brand


  • Fleischhauer, Carl (Interviewer)
  • Nichols, Jesse "Tex" (Narrator)
  • Smock, William (Interviewer)

Created / Published

  • October 16, 1979


  • -  Ninety-Six Ranch
  • -  Activities
  • -  Branding
  • -  Branding irons
  • -  Ethnography
  • -  Motion Pictures


  • Ethnography
  • Motion Pictures


  • -  An example of cattle branding. Tex Nichols describes what makes a good brand, including where a brand is made and about the branding irons.
  • -  A competent person is one who has mastered the skills for a job and knows the difference between good and mediocre work. Tex Nichols employs both descriptive and value-laden words to describe branding and the yardstick against which competent performance may be measured. We might add to Nichols's remarks the instruction to rock the iron back and forth when applying the brand to a small calf. This rocking movement is needed for complete contact and may be seen in the film footage that opens this video clip.


  • 16mm film

Call Number/Physical Location

  • AFC 1991/021: NV9-VT6

Source Collection

  • Paradise Valley Folklife Project Collection (AFC 1991/021)


  • American Folklife Center

Digital Id

Online Format

  • video

Rights & Access

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The American Folklife Center and the professional fieldworkers who carry out these projects feel a strong ethical responsibility to the people they have visited and who have consented to have their lives documented for the historical record. The Center asks that researchers approach the materials in this collection with respect for the culture and sensibilities of the people whose lives, ideas, and creativity are documented here. Researchers are also reminded that privacy and publicity rights may pertain to certain uses of this material.

The Buckaroos in Paradise collection includes copy photographs of numerous historical still photographs, works of art, and other objects that are owned by the families or individuals identified in bibliographic records for those objects. The collection also includes audio and video interviews with individuals who consented to the inclusion of these selections here.

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Credit line

Paradise Valley Folklife Project collection, 1978-1982 (AFC 1991/021), American Folklife Center, Library of Congress

Cite This Item

Citations are generated automatically from bibliographic data as a convenience, and may not be complete or accurate.

Chicago citation style:

Fleischhauer, Carl, Jesse "Tex" Nichols, and William Smock. How to Make a Brand. 1979. Video.

APA citation style:

Fleischhauer, C., Nichols, J. ". & Smock, W. (1979) How to Make a Brand. [Video] Retrieved from the Library of Congress,

MLA citation style:

Fleischhauer, Carl, Jesse "Tex" Nichols, and William Smock. How to Make a Brand. 1979. Video. Retrieved from the Library of Congress, <>.