Film, Video Ambient Findability

Transcript: TEXT

About this Item


  • Ambient Findability


  • Peter Morville, widely recognized as a founding father of information architecture, discussed his recent book, "Ambient Findability," in a program sponsored by the Science, Technology and Business Division. Morville describes Ambient Findability as a safari of how people search for information and how they now find their way through a world of information overload. His previous book, which he co-authored with Louis Rosenfeld, "Information Architecture" was named "Best Internet Book of 1998." Morville's work has been featured in many publications including Business Week, The Economist, Fortune, MSNBC and The Wall Street Journal. He blogs at

Event Date

  • July 20, 2006


  • -  Peter Morville is president and founder of Semantic Studios, a leading information architecture, user experience and findability consultancy; co-founder of the Information Architecture Institute; and a faculty member at the University of Michigan¿¿¿s School of Information.

Running Time

  • 45 minutes 59 seconds

Online Format

  • video
  • image
  • online text

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Credit Line: Library of Congress

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Chicago citation style:

Ambient Findability. 2006. Video.

APA citation style:

(2006) Ambient Findability. [Video] Retrieved from the Library of Congress,

MLA citation style:

Ambient Findability. 2006. Video. Retrieved from the Library of Congress, <>.