Film, Video Ambient Findability

About this Item

Ambient Findability
Peter Morville, widely recognized as a founding father of information architecture, discussed his recent book, "Ambient Findability," in a program sponsored by the Science, Technology and Business Division. Morville describes Ambient Findability as a safari of how people search for information and how they now find their way through a world of information overload. His previous book, which he co-authored with Louis Rosenfeld, "Information Architecture" was named "Best Internet Book of 1998." Morville's work has been featured in many publications including Business Week, The Economist, Fortune, MSNBC and The Wall Street Journal. He blogs at
Event Date
July 20, 2006
-  Peter Morville is president and founder of Semantic Studios, a leading information architecture, user experience and findability consultancy; co-founder of the Information Architecture Institute; and a faculty member at the University of Michigan¿¿¿s School of Information.
Related Resources
Science, Technology and Business Division:
Running Time
45 minutes 59 seconds
Online Format

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Credit Line: Library of Congress

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Chicago citation style:

Ambient Findability. 2006. Video.

APA citation style:

(2006) Ambient Findability. [Video] Retrieved from the Library of Congress,

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Ambient Findability. 2006. Video. Retrieved from the Library of Congress, <>.

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