Search Manuscripts/Mixed Material

  • Manuscript/Mixed Material
    The motion picture news : selected issue from 1926. Vol. 33, No. 12: 1268-1330 (Mar 20) Available as facsimile page image(s). Trade paper chronicling and reflecting developments in the movie industry. Many advertisements for moving pictures. Many promotional advertisements and brief news notes of interest to the industry. 120
  • Manuscript/Mixed Material
    The talking machine world : selected issue and articles from 1926. Vol. 22, Nos. 1: 1-170 (Jan 15), 2: 11, 14, four unnumbered pages between 18 and 19, 36, 38 (Feb 15), 3: 6, 14, 16, 18, 66a-66b, insert facing 74, 90-91, 97, 127 (Jun 15) Available as facsimile page image(s). This magazine, published between 1905 and 1928, is intended to appeal to dealers, wholesalers, and manufacturers of phonograph and radio products. It focuses on ...
  • Manuscript/Mixed Material
    Advertising and its relation to the public; by William H. Rankin, President of the Wm. H. Rankin Company. This work contains two speeches by the advertising executive William H. Rankin, one given on February 23, 1928, before the Broadcasting Division of the New York Advertising Club, and the second a seminal 1922 speech broadcast by the American Telephone & Telegraph Company from radio station WEAF. The speeches make frequent anecdotal references to Rankin's corporate clients and how they profit by advertising on ...
    • Contributor: Rankin, William H.
  • Manuscript/Mixed Material
    A study of radio as an advertising medium; prepared by the Research Department of Erwin, Wasey & Company for their clients. This report includes examples of effective radio advertising; advertising rates charged by stations; the cost of radio-program talent; coordination between radio advertising and newspapers and magazines (the "tie-up"); well known companies that advertise on radio, the frequency of their advertisements, and the programs they sponsor; and well-known companies that have tried radio advertising and elected not to continue it, including their reasons why. 50