ABC Book

Acronyms, Brand Names, and Corporations

Brand name or acronym starts with . . .

Key to pronunciation

(Note: Stressed syllables are in UPPER CASE.)

Ā, ā = able, rate
Ä, ä = father, wand
A, a = pat, marry
Â, â = air, prepare
Ē, ē = evil, reel
E, e = end, edit
Ī, ī = ice, ride
I, i = in, blister
Ō, ō = over, roll
O, o = on, rob
Ô, ô = off, audit
OO, oo = spoon, ooze
Ü, ü = book, foot
U, u = under, but
Û, û = urge, burn
YOO, yoo = unify, beauty
ə = affair, sofa (general "shwa" sound)
TH = thing, healthy
DH = there, weather
CH = chair, bleach
J = judge, edge
KH = Gutteral, as in German "ach" Scottish "loch"
OI = boy, poise
OU = shout, around
SH = ship, wish
ZH = pleasure, corsage
[D], [N], [R], etc. = As in French "bon"

Suggested rather than said, with preceding vowel nasalized.

  • Abacavir (ə-BAK-ə-vēr) Medication
  • Absolut Vodka (ab-sə-LOOT)
  • Absorbine Jr. (əb-ZÔR-bēn) Hemorrhoid medicine
  • Acela (ə-SEL-ə) Amtrak Super Train
  • Acer Computers (Ā-sər)
  • ACOG (Ā-kog) Atlanta Committee for Olympic Games, 1996
  • ACORN (Ā-kôrn) Association of Community Organizations for Reform Now
  • ACTAVIS (ac-TĀ-vis) Pharmaceutical Company
  • ACT-UP (AKT-UP) AIDS activist group
  • Acura (AK-yə-rä) Car
  • A.D.A.P.T. (ə-DAPT) Disability Rights Organization
  • ADIC (Ā-dik) FBI Asst. Deputy Agent in Charge
  • Aetna (ET-nə) Insurance/financial corp.
  • AFSCME (AF-skmē) Amer. Federation of State/County/Municipal Employees
  • AFTRA (AF-trə) Amer. Federation of TV and Radio Artists
  • AGVA (AG-və) Amer. Guild of Variety Artists
  • Ahmanson Thtr. (Ä-mən-sən) L.A. Theater
  • AID (A. I. D.) Agency for Industrial Development
  • Aigner (e-NYĀ) French shoe brand
  • Aiwa (Ā-wə) Radio brand
  • Ajune (ä-ZHOON) N.Y. Spa
  • Albert & Charles Boni, Inc. (BŌ-nī) Publishers
  • Alberto Culver (al-BÛRT-ō) Hair care/feminine hygiene
  • Aleve (ə-LĒV) Pain medicine
  • Alfa Romeo (AL-fə rō-MĀ-ō) Car
  • Al-Jazeera (AL-jə-ZĒR-ə) Baghdad TV network
  • Allis-Chalmers (AL-is CHAL-mərz) Processing/environmental prods.
  • Alltel (ÔL-tel) U.S. regional telephone service
  • al Qaida (äl-KĀD-ə) Islamic terrorist group
  • Amerada Hess (am-ə-RÄD-ə HES) Integrated petroleum co., NY
  • American Cyanamid (sī-AN-ə-mid) Medical/chemical prods.
  • Amex (AM-ex) American Stock Exchange
  • AmFAR (AM-fär) Amer. Foundation for AIDS Research
  • Amoco (AM-ə-kō) American Oil Co., Chicago
  • Amstel (AM-stel) Beer, ale brand
  • Amstrad (AM-strad) Computers
  • Androstenedione (an-drə-STĒN-dī-ōn) Nutritional supplement/hormone med.
  • Angostura (ang-gə-STÜR-ə) Bitters
  • Anheuser-Busch (AN-hī-zər BUSH) Brewery
  • ANSI/NISO (AN-sē NĪ-sō)
  • ANWR (ÄN-wär) Arctic Natural Resource Reserve
  • APEC (Ā-pek) Pacific Economic Cooperation Agency
  • Aqua Velva (ÄK-wə VEL-və) Aftershave
  • Aramis (AR-ə-mis) Cologne
  • Aris Isotoner (AR-əs Ī-sə-tō-nər) Glove mfr.
  • Arista (AR-i-stə) Record co.
  • ASAC (Ā-sak) FBI Asst. Special Agent in Charge
  • ASCII (AS-kē) Amer. Standard Code for Info. Interchange
  • ASEAN (Ä-zē-än) Assoc. of Southeast Asian Nations
  • ASP (ASP) Astronaut Support Person
  • ASTAPOVO (ə-STÄ-pō-vō) Organization
  • Asti Spumante (Ä-stē spoo-MÄN-tē) Italian wine
  • Atari (ə-TÄR-ē) Computers/video games
  • Atheneum (ath-ə-NĒ-əm) Publishers
  • Au Bon Pan (Ô-BÔ[n]-PA[n]) Restaurant chain
  • Aureole (ÔR-ē-ōl) N.Y. Restaurant
  • Avon (Ā-von) Cosmetics/jewelry
  • Bacardi (bə-KÄR-dē) Rum brand
  • Bache & Co. (BĀSH) Financial co.
  • Baen Books (BĀN) Publishers
  • Bain de Soliel (BA[N]-də-sō-LĀ) Suntan lotion
  • Bal Tabarin (BAL TAB-ə-rin) Restaurant
  • Balthazar (BÄL-thə-zär) NYC restaurant
  • Barricini (bar-ə-SĒ-nē) Candy
  • BART (BÄRT) Railway system
  • Bass Shoes (BAS) Shoe co.
  • baud (BÔD) Serial data transmission speed ("baud rate")
  • Beatrice (BĒ-ə-tris) Food/travel/recreational/home prods.
  • Beit Agron (BĀT ä-GRŌN) Israeli press office
  • Ben Ledi (LED-ē) Scotch brand
  • Benelux (BEN-ə-lux) Belgium-Netherlands-Luxembourg economic union
  • Benetton (BEN-ə-tän) Clothing brand
  • Berangaria (ber-ən-GÂR-ē-yə) Ocean liner
  • Belzec (BEL-zhets) Nazi Concentration Camp
  • Bertelsmann (BÛRT-əlz-mən) Music conglomerate
  • BET (B. E. T.) Black Entertainment Television
  • Biore (bē-ÔR-ā) Cosmetic cleanser
  • Bicron Corp. (BĪ-kron) Biotechnology firm
  • BIT (BIT) Bilateral Investment Treaty
  • Bodhan Associates, Inc. (bō-DAN)
  • Body Vive (VĒV) Shampoo
  • Bolla (BŌ-lə) Wine brand
  • Boni & Liveright (BŌ-nī and LIV-rīt) Publishers
  • Bowdin Theater (BŌD-’n) Boston Theater
  • Bowker, R.R. (BOU-kər) Publishers
  • Braun (BRÔN) Electronics/appliances
  • Braziller, George, Inc. (brə-ZIL-ər) Publishers
  • Brearley (BRÂR-lē) NYC East side private school
  • Brita (BRIT-ə) Water filter
  • Brogdex Co. (BROG-deks) Biotechnology firm
  • Brut (BROOT) Men's cologne
  • Bulgari (BÜL-gä-rē) Jewelry co.
  • Bunker Ramo (RĀ-mō)
  • Bunte (BÜN-tə) German magazine
  • Burrelle's (bə-RELZ) TV transcripts
  • Cabriolet (kab-rē-ō-LĀ) Car
  • CAD/CAM (KAD-kam) Computer-aided design/manufacturing
  • Cal-Neva Lodge (KAL-NĒV-ə) Las Vegas resort
  • CALL (KÔL) Center for Army Lessons Learned
  • Campana (kam-PAN-ə) Skin balm
  • CAP (KAP) Combined Action Platoon, USMC
  • CARE (KÂR) Cooperative for Amer. Remittances to Everywhere
  • Carnegie Hall (KÄR-nə-gē) NY concert hall
  • Carolco Co. (KAR-əl-kō) Film producers
  • Cartier (KÄR-tē-ā) NYC jewelers
  • CAT scan (KAT) Computerized axial tomography - medical
  • CD-ROM (C. D. ROM) Computer term
  • Cella (CHEL-ə) Wine brand
  • CEMA (SĒ-mə) Council on Economic Mutual Assistance
  • Cetus Corp. (SĒ-təs) Biotechnology firm
  • CFLCC (SIF-lik) Coalition Forces Land Component Command
  • Chafee Amendment (CHĀ-fē) Talking Books legislation
  • Chappell & Co. (CHAP-əl) Music publishers
  • Charlie Hebdo (SHÄR-LĒ EB-DŌ) French Magazine
  • Chasen's (CHĀS-ənz) Hollywood restaurant
  • Chateau Marmont (sha-TŌ mär-MONT) Hollywood hotel
  • Chatto and Windus (CHAT-ō and WIN-dəs) British publishers
  • Chaus (CHOUS) Women's clothing
  • CHIP (CHIP) Children’s Health Insurance Program
  • Chipotle (chi-PŌT-lē) Mexican restaurant
  • Chevron (SHEV-rən) Oil co.
  • Cialis (sē-AL-is) Erectile enhancer
  • Ciesla Foundation (CHESH-lä)
  • Cintas (SIN-täs) Uniforms
  • CIA (C. I. A.) American Central Intelligence Agency
  • Cia (CHĒ-ä) Italian Central Intelligence Agency
  • Cinecitta (chē-nā-chē-TÄ) Italian film studio
  • Cintas (SIN-täs) Uniforms
  • Cinzano (chin-ZÄ-nō) Wine brand
  • Cipro (SIP-rō) Antibiotic
  • Ciro's (SĒR-ōz) Hollywood nightclub
  • Citibank (SIT-ē-bank) NYC bank
  • Citicorp (SIT-ē-kôrp) NY financial firm
  • Clinique (klin-ĒK) Cosmetics
  • CMEA (SMĒ-ə) Council on Economic Assistance
  • COBOL (KŌ-bôl) Common Business-Oriented Language (computers)
  • Cochlear Implants (KŌK-lē-ər) Hearing implant device
  • Cockburn Smithes (KŌ-bûrn SMITH-ēz) Port wine house
  • CODIS (KŌD-is) Combined DNA Indexing System
  • Cohmad Securities (KŌ-mad)
  • COINS (KOINZ) Counter-insurgence strategy
  • Cointreau (KWÄN-trō) Liqueur brand
  • COLA (KŌ-lə) Cost of Living Adjustment (gov't.)
  • Coleco (kə-LĒ-kō) Mfr. children's games/toys
  • COMECON (KÄM-ē-kän) Council of Mutual Economic Assistance
  • Con Ed (KON ED) Consolidated Edison gas/electric co.
  • Conemaugh (KON-ə-mä) Regional Trauma Center, Johnstown, Pa.
  • Connaght (kə-NÔT) London hotel
  • Conoco (KON-ə-kō) Continental Oil Co.
  • Cordon Negro (KÔR-dən NEG-rō) Spanish champagne
  • Courvoisier (kür-vwäz-YĀ) Cognac brand
  • Coward, McCann & Geoghegan (gə-HĀG-ən) Publishers
  • CP/M (C. P. M.) Computer language
  • CPAC (SĒ-pak) American Conservative Union
  • Credit Suisse (SWĒS)
  • Cresta Blanca (KREST-ə BLÄNK-ə) Wine
  • Crowell's (KRŌ-əlz) Publishers
  • Crown Zellerbach (ZEL-ər-bäk)
  • Cubeb (KYOO-beb) Cigarette ingredient
  • Cuisinart (KWĒZ-in-ärt) Food processor
  • CUNY (KYOO-nē) City University of NY
  • Curad (KYÜR-ad) Strip bandages
  • Daimler (DĪM-lər) German car
  • Damark (DĀ-märk) Mail order/electronics
  • Datsun (DÄT-sən) Car
  • Daughters of Bilitis (bə-LĪT-əs) Lesbian rights organization
  • Davega (də-VĒG-ə) Store chain, NY
  • Davon Records (DAV-än)
  • Deauville Hotel (dō-VIL) Miami hotel
  • Debevoise Plimpton (DEB-ə-voiz) George Plimpton family firm
  • Debrett (də-BRET) British Book of Peers
  • Defcon (DEF-kon) Defense Condition
  • DeKuyper (də-KĪ-pər) Liqueur brand
  • DeLorean (də-LÔR-ē-ən) Car
  • Delsarte (dəl-SÄRT) Acting technique
  • Dentyne (DEN-tēn) Chewing gum
  • Dephot (DĀ-fō t) Hungarian photo agency
  • Desilu (DES-ē-LOO) TV production company
  • DEW Line (DOO or DYOO) Distant Early Warning Line
  • Dewars (DOO-ərz) Scotch brand
  • Dimetapp (DĪ-mə-tap) Medicine
  • DINO (DĪ-nō) Democrat in name only
  • Disaronno (dē-sə-RŌ-nō) Liquor
  • Djer Kiss (DĒR KIS) Cosmetics mfr.
  • Doble (DŌB-əl) Car
  • DOMA (DŌM-ə) Defense of Marriage Act
  • Donna Karan (KAR-ən) Clothing designer
  • DOS (DOS) Disk Operating System, computers
  • Dos Equis (dōs-EK-ēs) Mexican beer
  • D’Oyly Carte (DOIL-ē KÄRT) Gilbert & Sullivan theatrical troupe
  • Drano (DRĀ-nō) Drain cleaner
  • DTIC (DĒ-tik) Defense Technical Information Center
  • Drexel Burnham Lambert (DREX-əl BÛRN-əm läm-BÂR) Investment Firm
  • Dristan (DRIS-tan) Decongestant
  • Dubilier Condenser Corp. (doo-BIL-ē-ər) Biotechnology firm
  • DYFS (DĪ-fəs) Division of Youth & Family Services, N.J.
  • Ealing Studios (Ē-ling) British Film Studio
  • Ecco Press (Ē-kō) Publishers
  • EcoSoc (EK-ō-sok) Economic & Social Council, U.N.
  • Edy's (Ē-dēz) Ice cream brand
  • Elgin Marbles (EL-gin) British Museum
  • Elgin Watches (EL-jin)
  • EMBO (EM-bō) European Molecular Biology Organization
  • Emeraude (EM-ə-rōd) Scent
  • E.N.D.A. (EN-dä) Employment Non-Discrimination Act
  • E.P.A. (E. P. A.) Environmental Protection Agency
  • E.R.A. (E. R. A.) Equal Rights Amendment
  • ESA (Ē-sə) European Space Agency
  • Esprit (e-SPRĒ) Clothing brand
  • Essanay Pictures (ES-ə-nā) Silent film studio
  • Estee Lauder (ES-tā LÔ-dər) Cosmetics mfr.
  • Evan-Picone (EV-ən pi-KŌN) Clothing brand
  • Everen (EV-ər-ən) Securities
  • Evian (Ā-vē-on) Bottled water
  • Exxon (EK-son) Standard Oil co.
  • FAF (FAF) Financial Aid Form, college
  • Fage Yogurt (FÄ-yä)
  • Fania Records (FÄN-yä) Latino record label
  • Farrar, Strauss & Giroux (FÂR-ər / zhir-OO) Publishers
  • Fatima Cigarettes (fə-TĒ-mə)
  • FEBS (FEBZ) Federation of European Biochemical Societies
  • Fedayeen (fe-dä-YĒN) Arab commando group
  • FedEx (FED-eks) Federal Express
  • FEMA (FĒ-mə) Federal Emergency Mgmt. Agency
  • Festiva (fes-TĒ-və) Ford car
  • FIDO (FĪ-dō) Flight Dynamics Officer
  • FINRA (FIN-re)
  • FISA (FĪ-zə) Foreign Intelligence Surveillance Act
  • FLIR (FLĒR) Forward looking infra red
  • Flonase (FLŌ-nāz) Nasal spray
  • Florsheim Shoes (FLÔR-shīm)
  • Fontainbleau Hotel (FON-ten-bloo) Florida hotel
  • Fortavive (FÔRT-ə-vēv) Clairol hair product
  • Fortunoff (FÔR-chə-nôf) Jewelers
  • Fosamax (FOS-ə-max) Sodium tablets
  • Freixenet (fresh-ə-NET) Spanish champagne
  • FTSE (FÜT-sē) Financial Times Stock Exchange
  • FUMCOG (FOOM-kog) First United Methodist Church of Germantown
  • Fusee (fyoo-ZĒ) Cardboard match brand
  • Gallo (GAL-ō) Wine brand
  • Gallo White Grenache (grə-NÄSH) Wine
  • Gannett Co. (gə-NET) Publisher/media owner
  • Garand (gə-RAND) Rifle
  • Garnier (GÄR-nē-ā) Hair products
  • Garrard (gə-RÄRD) Audio/electronics equipment
  • GATT (GAT) Gen'l. Agreement on Tariffs & Trade
  • Gaumont (GÔ-mont) British film studio
  • Geffen Foundation (GEF-ən)
  • Geico (GĪ-kō) Auto insurance co.
  • Gelusil (JEL-yoo-sil) Medicine
  • Genentech (gi-NEN-tek) Biotechnology firm
  • Gennett (jə-NET) 1920s record label
  • Gentlemen's Knize Ten (kə-NĒZ) Clothing brand
  • GEO Prizm (JĒ-ō PRIZ-əm) Car
  • GEOS (JĒ-ōs) Computer term
  • Gerber (GÛR-bər) Baby foods
  • Geritol (JER-ə-tol) Vitamin supplement
  • Gerry Society (GER-ē) Child welfare group
  • Gerry’s (JER-ēz) N.Y. clothier
  • Gevalia Kaffe (jə-VÄL-yə KÔF-ē) Coffee brand
  • Ghiradelli (gēr-ə-DEL-ē) Chocolates
  • GIGO (GĒR-gō) Computer term
  • Ginsana (jin-SÄN-ə) Energizer
  • Ginsu Knife (GIN-soo)
  • Givenchy (zhi-vä[n]-SHĒ) Women's clothing
  • GLAAD (GLAD) Gay & Lesbian Alliance Against Defamation
  • GLCM (GLIK-əm) Ground-launched cruise missiles
  • GLSEN (GLIS-in) Gay, Lesbian & Straight Education Network
  • GLOBE (GLŌB) Gay, Lesbian or Bi-Sexual Employees
  • Glucophage (GLOO-kō-fäj) Diabetes medication
  • GOPAC (GŌ-pak) Republican Political Action Committee
  • Granada TV (grə-NÄ-də) British TV co.
  • Grand Marnier (grä[n]-märn-YĀ) Liqueur brand
  • Grove Weidenfeld (WĪD-ən-feld) Publishers
  • Gucci (GOO-chē) Leather goods
  • GWOT (JĒ WOT) Global War on Terror
  • Haagen Dazs (HÄG-in-däs) Ice cream brand
  • Hachette Book Group (hash-ET)
  • Halston (HÔL-stən) Designer clothes/scent
  • Hammacher Schlemmer (HAM-ə-kər SHLEM-ər) NYC clothing store
  • Hanna-Barbera (HAN-ə bär-BÂR-ə) Animation
  • Harcourt Brace Jovanovich (yə-VÄN-ə-vich) Publisher
  • Harrah's (HAR-əz) Las Vegas hotel/casino
  • Hasbro, Inc. (HAZ-brō) Toy mfr.
  • Havoline (HAV-ə-lēn) Motor oil
  • Haworth (HĀ-wûrth) Furniture outlet
  • Heileman (HĪL-mən) Brewery
  • Helena Rubenstein (HEL-ə-nə ROO-bən-stīn) Cosmetics
  • Henri Bendel (HEN-rē BEN-dəl) NYC Dept. store
  • Hermes (er-MEZ) Clothing designer
  • Hezbollah (HEZ-bō-LÄ) Muslim Lebanese guerilla force
  • Hippocrene (hip-ə-KRĒN-ē) Publishers, foreign reference works
  • HIS Video (H. I. S.)
  • HOPE (HŌP) Health Opportunity for People Everywhere
  • Horace Mann School (MAN) NY private school
  • Hormel (hôr-MEL) Meat packers
  • Houghton Miflin Co. (HŌT-ən) Publishers
  • Huawei (WÄ-WĀ) Chinese ICT company
  • HUD (HUD) Dept. of Housing & Urban Development
  • Humana (hyoo-MAN-ə) Hospital/healthcare provider
  • Huret ([h]yoo-RĀ) Bicycle
  • Hyundai (HUN-dā) Car
  • IAFIS (ī-Ā-fis) Government fingerprinting database
  • Iams (Ī-əmz) Pet food
  • ICSID (IK-sid) Intl. Center for Settlement of Investment Disputes
  • IGLHRC (Ē-gəl-hûrk) International Gay Rights Association
  • Ikea (ī-KĒ-ə) Swedish furniture/accessories
  • ILGA (IL-gə) Intl. Lesbian & Gay Association
  • Imodium (i-MŌ-dē-um) Diarrhea medicine
  • IMP (IMP) Film studio (silent movies)
  • INBIFO (in-BĒ-fō) German Philip Morris research lab
  • Intel (IN-tel) Semiconductor mfr.
  • Intifada (in-ti-FÄ-dä) Palestinian uprising
  • Ipana (ī-PAN-ə) Toothpaste brand
  • Isuzu (ē-SOO-zoo) Car
  • IUD (I. U. D.) Intrauterine contraception device
  • Iveco (ĪV-kō) Trucks, vans
  • Ixtlan (IKST-lan) Oliver Stone Film Co.
  • JDAM (JĀ-dam) Joint Direct Attack Munition
  • JE-WEL Records (JOO-əl)
  • Jhirmack (JIR-mak) Hair care products
  • Jordache (JÔR-dash) Jeans
  • Jujamcyn Theaters (joo-JAM-sən) NYC theater chain
  • JuJubes (JOO-joo-bēz) Candy
  • Junto (JUN-tō) Discussion club
  • Kaiser-Permanente (KĪ-zər pûr-mə-NEN-tā) Insurance company
  • Kenar (KEN-är) Clothing manufacturer
  • Ken-L-Ration (KEN-əl-rā-shən) Dog food
  • Knopf / Alfred A. Knopf (KNOPF) Publishers
  • Kolynos (KOL-ə-nōs) Toothpaste
  • Konica (KON-i-kə) Copiers
  • Korbel Brut (kôr-BEL BROOT) Champagne brand
  • Kresge's (KREZ-gēz) 5 & 10 cent chain stores
  • Labatt (lə-BAT) Beer
  • Lacoste (lə-KOST) Sport shirts
  • La Croix (lu KROI) Soft drink company
  • Lafayette Escadrille (ES-kə-DRĒ)
  • LaGerardine (lä-ger-ə-DĒN) Hair products
  • Laitram Corp. (LĀ-tram) Biotechnology firm
  • La Menu (lä-MEN-yoo) Campbell frozen food brand
  • Lancia (LÄN-chyä) Italian car
  • Lava Soap (LÄ-vä)
  • Laventhol & Horwath (LA-ven-thôl & HÔR-wath) Accounting firm
  • LAX (L. A. X.) L.A. airport
  • Lehman Brothers (LĒM-ən) NY underwriters
  • Leitz Trinovid (LĪTS TRI-nō-vid)
  • LEM (LEM) Lunar Excursion Module
  • LeMat (lə-MÄT) Firearms
  • LEMSIP (LEM-sip) Laboratory for Experimental Medicine/Surgery in Primates
  • Leo Feist, Inc. (FĪST) Music publisher
  • L’Equipe (le-KĒP) French sports paper
  • Lestoil (LES-toil) Household cleaner
  • Levain Bakery (lə-VEN) New York City
  • Levi's (LĒ-vīz) Clothing (jeans, etc.)
  • Lewyt (LOO-ət) Vacuum cleaners, home appliances
  • Likud (lē-KOOD) Israeli political party
  • Lily Dache (da-SHĀ) Milliner
  • Linux (LIN-əks) Computer software co.
  • Livestrong Foundation (LIV-strông) Cancer research
  • Liz Claiborne (KLĀ-bôrn) Clothing brand
  • Llama (YÄM-ə) Spanish gun
  • Lodine XL (LŌ-dēn) Medicine
  • Loew's Theatres (LŌZ) Movie theater chain
  • Longchamp’s (LÔNG-shämps) N.Y.C. Restaurant
  • L'Oreal (lôr-ē-AL) Hair products
  • Louis Jadot (loo-Ē zhä-DŌ) Wine
  • LOX (LOX) Liquid oxygen
  • LSOC (EL-sok) Lockheed Space Operations Co.
  • Lubrizol Enterprises (LOO-bri-zôl) Biotechnology firm
  • Lufthansa (loof-TÄN-zä) German airline
  • LULAC (LOO-lak)
  • Lumina (LOOM-ə-nə) Chevrolet car
  • Lunesta (loo-NEST-ə) Sleep medicine
  • Lutece (loo-TES) NYC restaurant
  • LVAD (EL-vad) Heart surgery device
  • LWOP (EL-wop) Life Without Parole
  • Lyceum Theatre (lī-SĒ-əm) NYC Broadway theater
  • Maalox (MĀ-lox) Antacid
  • Macavity Award (mə-KAV-ə-tē) Mystery writers award
  • Madame Tussaud's (too-SŌZ) British wax museum
  • Magdalene University (MAUD-lin) Cambridge, U.K.
  • MAHESO (mä-HĒ-sō) Maryland Health Society
  • Mandel Hall (MAN-dəl) University of Chicago
  • Manolo Blahnik (mə-NŌ-lō BLÄN-ik) Shoes
  • MARC (MÄRK) Railway system
  • MARHedge (MÄR-hedj) Financial industry publication
  • Martell (mär-TEL) Cognac brand
  • Martini & Rossi (mär-TĒ-nē and RÔS-ē) Italian winemakers
  • Matsushita (mot-SOOSH-tä) Electric industrial co.
  • Mattel (mə-TEL) Toymaker
  • Mattus (MAT-əs) Ice cream
  • MAW (MÔ) Men Against Women, LAPD organization
  • Maxima (MAX-i-mə) Car
  • Maybelline (MĀ-bə-lēn) Cosmetics
  • Mazars (MĀ-zärz) Accounting firm
  • Mazda (MÄZ-də) Car
  • Mazola (mə-ZŌ-lə) Cooking oil
  • MECO (MĒ-kō) Main Engine Cutoff
  • Meijer’s (MĪ-ərz) Ohio store chain
  • Meineke (MĪN-ə-kē) Auto service/mufflers
  • Melachrino (mel-ə-KRĒ-nō) Cigarette brand
  • Meritor Park Hospital (MER-ə-tôr) Madison, Wisc. hospital
  • Merkur (mer-KOOR) Car
  • MERS (MÛRZ) Mortgage Electronic Registration System
  • MESA Program (MĀS-ə) Battered women's program
  • Mezzaluna (mez-ə-LOON-ə) L.A. restaurant
  • Mho & Mho Works (MŌ and MŌ) Publishers
  • Micatin (MĪK-ə-tin) Foot spray
  • Miegs Field (MEGZ) Chicago airport
  • Minolta (mi-NŌL-tə) Camera/copier brand
  • Mir (MĒR) Russian space station
  • Mitsubishi (mit-soo-BĒ-shē) Japanese car
  • Mocambo (mə-KOM-bō) Hollywood nightclub
  • MOCR (MŌ-kər) Mission Operations Control Room
  • Modafinil (mō-DAF-ə-nil) Sleep prevention pill
  • Modess (mō-DES) Sanitary napkin
  • Moet (mō-ET) Champagne brand
  • Mohasco (mō-HAS-kō) NY interior furnishings mfr.
  • Mokassad (mō-KÄS-əd) Palestinian hospital
  • Molle (mō-LĀ) Shaving cream
  • Molson (MŌL-sən) Beer/ale brand
  • Monsanto (mon-SAN-tō) Floor coverings
  • Morton Thiokol (THĪ-ə-kôl) Food/household & aerospace prods.
  • Motorola (mō-tə-RŌ-lə) Electronics
  • Mueslix (MYOOS-lix) Kellogg cereal
  • Mujiheddin (moo-JÄ-he-DĒN) Afghan resistance
  • Musso and Frank (MOOS-ō) Hollywood restaurant
  • NACHO (NĀ-kō) No. Amer. Conference of Homophile Organizations
  • Nachos (NÄ-chōz) Cheese chips
  • NaLaa (NA-lə) Natl. Assoc. of Local Arts Agencies
  • NARAL (NĀ-ral) Natl. Abortion Rights Action League
  • NASAA (NA-sə) Natl. Assoc. of State Arts Agencies
  • NASDAQ (NAZ-dak) Natl. Assoc. Securities Dealers Auto. Quotations
  • Nasonex (NĀZ-ə-neks) Medicine
  • NATO (NĀT-ō) North American Treaty Organization
  • NCPAC (NIK-pak) Natl. Conservative Political Action Committee
  • Nederlander (NĒD-ər-lan-dər) NYC theater
  • Nedick's (NĒD-ix) NY vendor chain: hot dogs/orange juice, etc.
  • NEPA (NĒ-pə) Natl. Environmental Policy Act
  • Nestle (NES-lē) Chocolate products
  • NIC (NIK) Newly Industrializing/...ed Country
  • Neiman & Marcus (NĒ-mən & MÄR-kəs) Department store chain
  • Neve Console (NĒV)
  • Nike (NĪ-kē) Sports shoe brand
  • Nikon (NĪ-kon) Camera brand
  • Nissan (NĒ-son) Japanese car
  • Nivea (NIV-ē-ə) Hand lotion/skin cream
  • NOAA (NŌ-ə) Natl. Oceanic & Atmospheric Administration
  • NOLITA (nō-LĒ-tə)
  • North of Little Italy NOMAS (NŌ-mas) Natl. Assoc. for Men Against Sexism
  • NORAD (NÔR-ad) No. Amer. Air Defense
  • Northrop (NÔR-thrəp) Aircraft/electronics/communications corp.
  • Novell (nō-VEL) Computer co.
  • NOW (NOU) Natl. Organization for Women
  • Noxell (nok-SEL) Cosmetics mfr.
  • Nucoa (NOO-kō) Margarine
  • NYNEX (NĪ-nex) NY telephone co.
  • OBGYN (O. B. G. Y. N.) Obstetrician/Gynecologist
  • OdoRoNo (ō-də-RŌ-nō) Deodorant brand
  • Odwalla (ō-DWÄ-lə) Juice company
  • Okeh Records (ō-KĀ)
  • OMS (OMZ) Orbital Maneuvering System
  • OPIC (Ō-pik) Overseas Pvt. Investment Commission
  • ORHA (ÔR-hä) Office of Reconstruction & Humanitarian Assistance
  • Ore-Ida (ôr-Ī-də) Heinz frozen foods
  • Orion (ôr-Ī-ən) Movie company
  • Orudis KP (ō-ROOD-əs) Pain medicine
  • Orville Redenbacker (RED-ən-bäk-ər) Popcorn brand
  • Oscar Mayer (MĪ-ər) Meat brand
  • OSHA (ŌSH-ə) Occupational Safety & Health Administration
  • OWN (ŌN) Oprah Winfrey’s Cable Network
  • PAC (PAK) Political Action Committee
  • Pall Mall (PEL-MEL) Cigarette brand
  • Pantages (pan-TĀJ-əs) L.A. theater
  • Parke-Bernet (bûr-NET) NY gallery
  • PASCAL (pas-KAL) Computer programming language
  • Patek-Philippe (PÄ-TEK fē-LĒP)
  • Pathe (path-Ā) Film co.
  • Paul Masson (mə-SON) Seagram wine
  • Pavillion (PAV-ē-YÔ[N]) NY restaurant
  • PEAP (PĒP) Personal Emergency Air Pack
  • PEN (PEN) Writers association
  • Pentax (PEN-tax) Camera brand
  • Pepto-Bismol (PEP-tō BIZ-môl) Antacid
  • Pernod (pir-NŌ) Absinthe substitute
  • Perrier (PER-ē-ā) Mineral water brand
  • Peter Meyer (MĀ-ər) publisher, Woodstock, NY
  • Peugeot (poo-ZHŌ) French car
  • Pfizer (FĪ-zər) Pharmaceutical/chemical prods.
  • P-FLAG (PĒ-flag) Parents/Friends of Lesbians & Gays
  • PFSWA (POOF-swä) Professional Figure Skating Writers of America
  • Phen-Fen (FEN-FEN) Weight loss preparation
  • Pichaco Plaza (pə-KÄCH-ō) Hotel
  • PICL (PIK-əl) Presidential Intelligence Check List
  • Pilates (pə-LÄT-ēz) Fitness program
  • PIPA (PĒ-pä) Protect Intellectual Property Act
  • Pitney-Bowes (BŌZ) Postage meter/office equipment mfr.
  • Plaszow (PLÄ-shoof) Nazi Concentration Camp
  • Player Playa (PLĀ-ər-PLĀ-ə) Cologne
  • PLGRs (PLUG-ərz) GPS system
  • Pokemon (PŌK-ā-mon) Japanese cartoon enterprise
  • Poli, Poli’s (PŌ-lī, PŌ-līz) Theater chain
  • Popeil (pō-PĒL) Small gadget mfr.
  • "Popi" (POP-ē) Film title
  • Porcelana (pôr-sə-LÄN-ə) Skin cream
  • Porsche (PÔR-shə) German car
  • POTUS (PŌT-əs) President of the United States
  • Pravachol (PRÄV-ə-kōl) Medication
  • Precis (PRĒ-sis) Car
  • Prego (PRĀ-gō) Campbell spaghetti sauce
  • Prevacid (PREV-ə-sid) Heartburn medication
  • Prilosec (PRĪ-lə-sek) Antacid
  • Prince Matchabelli (mach-ə-BEL-ē) Scent mfr.
  • Propecia (prō-PESH-yə) Hair loss preparation
  • PUC (PUK) Person Under Control (Iraq war)
  • Pulitzer Prize (PÜL-it-zər)
  • Puma (POO-mə) Athletic shoe brand
  • Purolator (PYOOR-ə-lāt-ər) Courier/guard service
  • Quadriga Art (kwä-DRĒ-gä) Fund raisers
  • Quatorze Bis (kä-TÔRZ BĒS) NY bistro
  • QWERTY (KWÛR-tē) Std. typewriter keyboard arrangement
  • Ragu (rä-GOO) Spaghetti sauce
  • Ralph Lauren (LÔR-ən) Clothing designer label
  • Ralston Purina (pyoor-ĒN-ə) Food mfr.
  • RAM (RAM) Random-Access Memory, computers
  • Ramos (RĀ-məs) Gin fizz
  • Rao’s (RĀ-ōz) NY restaurant
  • Raytheon (RĀ-thē-on) Appliance/aircraft mfr.
  • Regnery (REG-nə-rē) Publishers
  • Remy Martin (REM-ē mär-TA[N]) Cognac brand
  • Renault (rə-NŌ) [formerly pron. rə-NÔLT] French car
  • Reprise Records (rə-PRĒZ)
  • Reuters (ROIT-ərz) Wire service
  • Ricoh (RĒ-kō) Camera brand
  • Rikes (RĪKS) Dayton, Ohio, dept. store
  • RIMPAC (RIM-pak) Alliance on the Rim of the Pacific
  • RINO (RĪ-nō) Republican in name only
  • Riunite (rē-oo-NĒT-ē) Wine brand
  • Robitussin (rō-bə-TUS-in) Cough medicine
  • Rodeo Drive (rō-DĀ-ō) Pricey L.A. shopping strip
  • Rokeach (RŌ-kēch) Kosher products
  • ROM (ROM) Read-Only Memory, computers
  • Ronay Plaza (RŌ-nē) Miami hotel
  • Routledge (ROUT-lij) Publishers
  • Royale Theater (roi-AL) NY Broadway theater
  • Saab (SOB) Swedish car
  • SAC (S. A. C.) FBI Special Agent in Charge
  • SACEUR (SAK-YÜR) Supreme Allied Commander (NATO), Europe
  • SAG (SAG) Screen Actors Guild
  • Saiontz & Kirk (SĪ-əns) Law firm
  • Sako (SĀK-ō) Finnish rifle
  • Salada (sə-LÄD-ə) Tea
  • Salonpas (sə-LON-päs) Pain reliever
  • SALT (SÔLT) Strategic Arms Limitation Talks
  • Sanatogen (sə-NAT-ə-jən) Vitamin Supplement
  • San Giorgio (san-JÔR-jō) Pasta brand
  • Sasson (sa-SÔ[N]) Blue jeans brand
  • Saucony (SÔK-ən-ē) Running shoes
  • Savoy (sə-VOI) Chicago & Harlem NY theaters/London hotel
  • SAW (SÔ) squad automatic weapon (Iraq war)
  • SCAP (SKAP) Supreme Commander of Allied Powers, WWII
  • Schering-Plough (SHER-ing PLOU) Consumer prods./pharmaceuticals
  • SCIRI (SĒ-rē) Supreme Council for the Islamic Revolution, Iraq war
  • SEAARC (SHÄRK) Southeast Asian Association for Regional Cooperation
  • SEATO (SĒ-tō) Southeast Asian Treaty Organization
  • Sebago (si-BĀ-gō) Shoe brand
  • Sega (SĒ-gə) Video games
  • Seiko (SĀ-kō) Watch brand
  • SERE (SĒR-ē) Survival, Evasion, Resistance & Escape; Air Force
  • Serutan (SER-ə-tan) Laxative
  • Sh-K-Boom Records (shik-ə-BOOM)
  • SIDA (SĒD-ə) Spanish acronym, AIDS
  • SIDS (SIDZ) Sudden Infant Death Syndrome
  • SIECUS (SĒ-kəs) Sex Info. & Education Council of U.S.
  • Sinn Fein (shin-FĀN) Irish political organization
  • SIPRNET (SIP-ər-net) Secret Internet Protocol Router Network
  • SLCM (SLIK-əm) Submarine Launched Cruise Missile
  • SLOC (SLOK) Sea Lanes of Communication
  • Smirnoff (SMĒR-nôf) Vodka brand
  • S.N.A.P. (SNAP) Survivors Network of those Abused by Priests
  • SNCC (SNIK) 1960's Student Nonviolent Coordinating Committee
  • SOCO (SOK-ō) Scene-of-crime officer (British)
  • SOCO (SŌ-kō) Southern Comfort whiskey
  • SOG (SOG) Hunting knife brand
  • SOLAS (SŌ-ləs) Safety of Life at Sea instructions
  • Solyndra (sō-LIN-drə) Solar-panel manufacturer
  • Sony (SŌ-nē) Electronics
  • SOPA (SŌ-pä) Stop Online Piracy Act
  • Sotheby's (SUDH-ə-bēz) British art auction house
  • Spago (SPÄ-gō) L.A. restaurant
  • SPAR (SPÄR) Women's reserve, U.S. Coast Guard
  • Speidel (spī-DEL) Watches
  • Spivy's Roof (SPIV-ēz) NYC nightclub
  • Sputnik (SPUT-nik, SPÜT-nik) Soviet satellite
  • St. Mortiz (SAN-môr-ITS) NYC Hotel
  • St. Pauli Girl (PÔ-lē) Beer brand
  • START (STÄRT) Strategic Arms Reduction Talks
  • Stern (SHTÂRN) German magazine
  • Stihl (STĪL) Machinery
  • Stolichnaya (stō-LICH-nä-yä) Vodka brand
  • Stouffer's (STŌ-fərz) Frozen foods/dinners
  • Studer (STOOD-ər) Audio equipment
  • Subaru (SOO-bə-roo) Japanese car
  • Summicron (SOO-mə-kron)
  • Svenska Bio (SVEN-skə-BĒ-ō) Swedish film studio
  • SWAPO (SWÄ-pō) SW Africa People's Organization
  • TAL Site (TAL) Transatlantic Abort Landing Site
  • Tamoxifen (tə-MOX-ə-fin) Cancer preventive drug
  • Tangee (TAN-JĒ) Cosmetics
  • Taplinger Publishing Co. (TAP-ling-ər)
  • TAR (TÄR) Slang for sailor
  • TARC (TÄRK) Louisville Transit System
  • TARP (TÄRP) Troubled Assets Relief Program
  • Tavist-D (TAV-is-DĒ) Medicine
  • TDRS (TĒ-drəs) Tracking Data & Relay Satellite
  • Teledyne (TEL-ə-dīn) Electronics/insurance/finance/aerospace co.
  • Tel Hashomer (tel-hä-shō-MĒR) Israel hospital
  • Telluride (TEL-yə-rīd) Film festival
  • Tenneco (TEN-ə-kō) Petroleum co.
  • Tercel (tər-SEL) Car
  • Teva (TEV-ə) Sandal company
  • Tevas Sandals (TEV-əz ) Sport sandals
  • Thames and Hudson (TEMZ) Publishers
  • Thanhouser Studio (THAN-hou-zə r) Silent Film Studio
  • Tibor DeNagy Gallery (TĒ-bôr də-NÄZH) NYC Art Gallery
  • TIFF (TIF) Tag-based Interchange File Format, computers
  • Tikkun Magazine (tē-KOON)
  • Tiparillos (tip-ə-RIL-ōz) Cigar brand
  • tkts (T. K. T. S.) NYC theater ticket booth
  • TOBA (TŌ-bə) Theater Owners Booking Association
  • Toots Shor's (TÜTS) NYC restaurant
  • TOSCA (TOS-kə) Toxic Substances Control Act
  • Touareg (TOOR-eg) Volkswagen SUV
  • Toys "R" Us (ÄR US) Toy retailer
  • TPFDL (TIP-FID-əl) Time-Phased Force Deployment List, Iraq war
  • TRESemme (TRES-ə-mā) Hair dye
  • Tribeca (trī-BEK-ə) NY film center
  • Tropicana (trop-ə-KAN-ə) Hotels-casinos/Orange juice brand
  • TV N (T.V. EN-yə) Latino TV program
  • Tylenol (TĪ-lə-nôl) Medicine
  • Tzabaco (zä-BÄ-kō) Catalog for gays
  • UFA (OOF-ä) German film studio
  • Uighurs (WĒ-gurz) Chinese Muslims
  • UNCTAD (UNK-tad) UN Conference on Trade & Development
  • UNI Records (YOO-nē)
  • Unilever (YOO-ni-lē-vər)
  • Uniroyal (YOO-ni-roi-əl) Tires/chemicals/plastics
  • UNISYS (YOO-ni-sis)
  • UNITA (yoo-NĒT-ə) Angola independence union
  • UNRAA (UN-rä) United Nations Relief & Rehabilitation Agency
  • USADA (yoo-SÄ-dä) United States Anti-Doping Agency
  • UNSCOM (UN-skom) United Nations Special Commission
  • Unum (YOO-nəm) Insurance
  • Usa (OOZ-ä) Italian: United States of America
  • USAir (U. S. ÂR) Air carrier
  • Usonia Homes (yoo-SŌ-nē-ə) Frank Lloyd Wright houses
  • Vaniqa (VAN-ə-kə) Depilatory
  • Vendome Theater (VEN-DŌM) Chicago theater
  • Venebue (VEN-ə-byoo) Madison, Wisc., drug treatment center
  • Verbena (vər-BĒN-ə) Cream
  • Viacom (VĪ-ə-kom) TV/movie distributor
  • Viagene, Inc. (VĪ-ə-jēn) L.A. medical laboratory
  • VIC (VIK) Computer term
  • Vici Kid (VĒ-chē) Shoe brand
  • Villard Books (və-LÄRD) Publishers
  • Visa (VĒ-zə) Credit card
  • VISTA (VIS-tə) Volunteers in Service to America
  • Vocalion (vō-KAL-yən) Record label
  • Volante (və-LANT) University of S.D. newspaper
  • Volkswagen (VŌLKS-wag-ən) German car
  • Vonage (VON-ij) Telecommunications
  • Vuarnet (vär-NĀ) Sunglasses
  • WAC (WAK) Women's Army Corps
  • Wachovia (wä-KŌ-vē-yä) Banking
  • WAF (WAF) Women's Air Force
  • Waldbaum's (WÔLD-boumz) Grocery chain
  • Walgreen (WÔL-grēn) Drug store chain
  • Wal-Mart (WÔL-märt) Discount dept. store chain
  • Walther PPK (WÔL-thər) Handgun
  • WAMPAS (WÄMP-əs) Western Associated Motion Picture Advertisers
  • Warner-Lambert (lam-BÂR) Drug store prods. mfr.
  • WATS (WÄTS) Wide Area Telephone Service
  • Wausau (WÔ-sô) Insurance co.
  • WAVE (WĀV) Women's Navy Corps
  • WEAL (WĒL) Women's Equity Action League
  • WeHo (WĒ-hō) West Hollywood
  • Weidenfeld & Nicholson (WĪD-ən-feld) Publishers
  • Weis Markets (WĪZ) Penna. supermarket chain
  • WEPTO (WEP-tō) West Pacific Treaty Organization
  • Westvaco (west-VĀ-kō) Paper prods. mfr.
  • Weyerhaeuser (WÂR-hou-zər) Forest prods. mfr.
  • W.H.O. (W. H. O.) World Health Organization
  • WIN (WIN) Whip Inflation Now, Ford administration
  • Winnebago (win-ə-BĀ-gō) Motor homes/RVs
  • WPPSS (WÜPS) Wash. Public Power Supply System
  • WRENS (RENZ) Women's Royal Naval Service, Britain
  • Xoloitzcuintli (SHŌ-lō-ēts-KWĒNT-lē) Mexican Hairless dog breed
  • Yaddo (YÄD-ō) Writers’ retreat
  • Yakuza (yä-koo-ZÄ) Japanese Mafia
  • Yuenling (YING-ling) Brewery, beer mfr.
  • Zena (ZĒN-ə) Bluejeans brand
  • Ziagen (ZĪ-ə-gən) Medication
  • Zoetrope (ZŌ-ə-trōp) Film production co.
  • ZZYZZYVA Magazine (ZIZ-ə-və)

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